This poster is an example of an expressive approach to design. It is a portfolio piece by graphic designer Laurie Jerome, who tries to explore the nature of water using type and graphics, with a particular emaphasis on visual hierarchy to achieve this.

The combination of the use of colour, typography and graphic elements express a fluid movement. The accentuation of letters and sizes contribute to this also.

Althought the text is much concentrated on the right hand side and the placement of the material is unstructured, the overall presentation is balanced.

This is an example of a conceptual approach. This poster uses the issue of climate change and creates a visual metaphor to express this destruction of the climate by people. It is visually demanding and interesting. The text demands the same amount of attention although the size and type are very simple and straightforward which also compliments the straightforward nature of the message portrayed by the graphic.

The position of the text below the graphics allows the messages portrayed by both text and graphic to be expressed optimally and with equal dominance and clarity. That is, if the text was placed above the graphic for example, I think the image would of had a lesser impact on the viewer because the viewer has been told by the text what the image means lessening the interesting nature of the graphic and thus the impact of the graphic itself.