Approach to Project BLAD~

My selected topic is visual hierarchy and consistency. I believe that the golden mean is not appropriate to my selected context and design approach. I have focused on my selected topic delivering my blad design in a nine-field grid on an A4 size (210mm x 297mm) page. My approach was to design a blad with the context of visual hierarchy and consistency. To express that, I am making a neat and simple design for the layout through consistency and a contrast hierarchy. There are no images on the page because I believe text can replace image in some way appearing appealing and interesting.

I had a look on visual and pronunciation with letters. What I’ve done is with the title "type face a guide to contemporary typography". I have put a plus sign to represent the‘t’ in type, the numeral 2 representing 'to' and the triangle shape representing the A. The format of the text is flushed left to the grid line. The font size of the body text on the 2nd and 3rd page is 12pt, subtitle of 18pt, heading of 48pt, folio for 10pt and header with 8pt. The typeface used in the design is verdana regular bold and time news roman italic. The reason of a bold heading on the top row was to attract attention. Beneath the title is the sub heading in times new roman italic and body text with verdana regular. The benefit of using two typefaces for sub headings and body text was to contrast hierarchy enabling readers to easily pick out the relations between headlines, sub headings and body text; which eventually increases the user's legibility. To show consistency, the triangle is repeated to all pages - title and folio section. The two typefaces and grid are also used on all pages. Consistency helps readers read confidently, also creating an identity for the page.

Nine field grid on A4 page size for my blad-