Examples - Talking Point

This is an example of a conceptual approach to design. The example is a print advertisement of the product 'Raid' (bug spray). This example approaches conceptual to the design because the advertisement makes use of metaphor and appropriation, through the music notes which they represent the bees shown at the bottom. The music notes lying on the bottom implies that they are no longer flying because of the Raid spray. The title clearly explains it stating "The flight of the Bumblebee". The use of metaphor simply appeals and confronts the message to the audience. It is an intellectual way to let the audience understand the message clearly. The advertisement also approaches a strong hierarchy, this is seen with the use of a large font-size heading, a small font-size subheading below the heading and a body text aligned in the centre.

This example shows an analytical approach to the design. It displays complex information into a structured map. The map is a powerful tool to display information as it helps the reader understand the data quicker and easier. The example is a screenshot from the website 'they rule' , the website allows you to create maps and display data of the interlocking directories of the top companies in the US in 2004. This is just one example of how the map appears to be when it is clicked on expand. This example also clearly demonstrate strong visual hierarchy as the map displays a line structure that leads the eye directing from the centre to the outer lines where each of the information is being displayed.