BRIEF

Hello Team,

Here is the brief for your individual input:

Colour is an important part of human expression. Throughout human history, colour has been associated with religion, culture and tradition; created wonderful artworks and even drawn boundaries and a symbol for conflicts and wars.

In this issue of FontForImage, we are asking you to create and add meaning to a colour that you have been assigned (please see colour assignment list) in order to form a typographic image. The typographic image will explore what you associate with the given colour, interpretations, connotations and possible physical forms (materials).

You will need to decide on your own phrase/keyword/letters that your typographic imagery is going to be based on (this will reflect your concept).

Size of Artwork: 440mm x 280mm.

Colour: Your assigned colour plus black and white.



Please email me if you have any question.

Also please bring your idea, research and concept in next tuesday, i would like to talk to everyone about their individual input.

thanks & good luck

Matt

ASSIGNED COLOURS

Hey Team,

As most of you know, the brief will be released today (hopefully in the next few hours). And many of you already know the colour that you have been assigned to. (DAMN MAC! I AM SPELLING COLOUR CORRECTLY, GO AWAY RED LINE). THIS IS JUST A CONFIRMATION AS WELL AS INFORMING THOSE WHO DIDNT COME TO THE LAST CLASS.

NAME - colour

CHRIS - lime green

KYLE - grey

PETER - light green

JAMES - sky blue

JULIA - orange

SONIA - bright yellow

SUSANNA - cream

PLOY - dark yellow

PAULINE - purple

LIZ - peachy pink

PAT - ivory

VESNA - turquoise

TY - brown

CARLI - burgundy

LAUREN - magenta

ANNA - navy blue

DONGJIN - hot pink

MATT - red

if you are not on this list. i am really sorry, please send me an abusive email...

good luck team~

Please bring some idea about your individual input, and we can have chat about it.

Matt

Publication Schedule

Colour Limitations - White on white

A few examples what this could look like.

To 3D or not to 3D

Hi all

I tend agree with Pat that we need a specific direction for our content, there’s some great stuff here but the scope perhaps needs reduction, which is kind of why I thought our idea in class of looking at 3D could be the overall conceptual content, but give individuals plenty of room for expression such as Ice type, sculptures, graphics etc depending on peoples desired exploration and interests...

Hi Carli.. I don’t think ppl are thinking necessarily of producing or constructing a 3D object as such (its just one way of looking at 3D as typographic image) it can still be produced via 2D means, such as Illustrator, Photoshop, web, and photography.. I think?

However, If some ppl don’t want to work with 3D (i don’t really mind) then we perhaps need to start to look at our angle that ties our pub together..

Project Brief

Hi guys,

So for the brief, I've been reading through everything. I love the ideas being posted. The only thing I want to say is that I think we need to think about the different ways people want to produce their pieces. I personally don't want to work with a 3-D design so I think we need to keep in mind other ways that people want to contribute their work when creating our final brief. It needs to be something that even web based design, photography, etc can capture our idea. Just a thought! Nice work everyone.

Brief Ideas

Hi all,

I just have a few points/random ideas that I thought I would jot down in regards to the mags content.

From looking at some of the examples posted on the blog, I think it could be nice to play with the tactility of materials.

I was looking at the Ice Type example, the physical form of the ice and the process of melting to create type and think it presents a nice overall tactility to type, especially the process of creating it - something quite different and not entirely what you would expect.

Something like specifying materials that can be used may provide limitations and therefore more tight knit parameters that can be worked within. I think we need a few more limitations as at the moment there is a lot of freedom in what may be put into the magazine. Perhaps also having specific colours, such as Liz's suggestions of 'white on white' (in class) could be something interesting to play with to create an overall consistency within the publication. Perhaps there may be sections that are related to a set of specifications (this may be materials, use of only some letters, size, colour, site specific projects etc) and this could created a greater consistency?

We may be able to challenge the way in which type is created, like Ice Type and bring about something new.

Maybe we can use found materials that are site specific, for example we can take a room like a kitchen and bring out different materials used within the space, such as foil, baking paper, glad wrap etc and work with those types of materials to produce images and type - these could incorporate rituals associated with the material or it may challenge what it is used for and it's context.

I thought graffiti/street art was an interesting way of looking at typography as an art form/imagery.

The following work is by Californian artist Armo. His work is a collaboration of typographic elements and the exploration of graffiti form and structure. He studies the visual commonalities between graffiti and typography as lettering.

Armo tries to blur the line between typography and grafitti by "striving" to find relationships between the two forms of communication.

Other examples:

Italian graffiti artist Peeta, is a member of the EAD crew in Padova, Italy and FX and RWK crew in NYC.

In this canvas piece, he visualises the letterforms dimensionally that goes beyond the canvas into a sculpture.

Other examples of typography as art form/imagery:

The following is a sculpture, Nomade which is a 26 foot tall figurative sculpture constructed of capital letters.

Change the thought and the feeling must go, WordPress, viewed 26 Sept 2009, http://images.google.com.au/imgres?imgurl=http://www.changethethought.com/wp-content/peeta.jpg&imgrefurl=http://www.changethethought.com/tag/peeta/&usg=__ZZUJ-MNN-6Cs0iyTAtO3CFQn

Armegedon 2057, SprayGraphic, A community for creative minds, viewed 26 Sept 2009, http://images.google.com/imgresimgurl=http://www.spraygraphic.com/storage2/member_files/3500/picture/600_b42153c3a3473184041d2042a6d16cde.jpg&imgrefurl=http://www.spraygraphic.com/ViewProject/4818/normal.html&usg=__8B3LcdwAL75RrjU6ACJBPVntZaQ=&h=307&w=600&sz=204&hl=en&start=3&tbnid=SRVm314mMTdB2M:&tbnh=69&tbnw=135&prev=/images%3Fq%3Dgraffiti%2Band%2Btypography%26gbv%3D2%26hl%3Den%26sa%3DXYBU=&h=406&w=545&sz=39&hl=en&start=99&sig2=G6ilii8Qa7wLOOJtzOTU3A&tbnid=vsP7zrAOGHrseM:&tbnh=99&tbnw=133&prev=/images%3Fq%3Dtypography%2Bsculpture%2Bart%2Bgraffiti%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN%26start%3D80&ei=YAO-Sue1LpDwsQPbxY14

An Academic Ref

Hi again,

a book I found with some good sections that could help with our project... thought this section in particular could help but slightly difficult to see? if you'd like to try and find it its called 'Typography Workbook - A Real World Guide to Using Type in Graphic Design'

will bring it in, in person on tues..

Possible Brief

I was thinking for the brief something similar to what Chris mentioned; perhaps we look at the history of typography and create a series of imagery to depict the different stages of the development of typography or design.

So from carving on walls (not sure of the origins) right through to the use of typography on screen based stuff.

We could follow these stages of design with imagery depicting the era and create the images with either actual found objects similar to these…

Or with actual typography like this…

Perhaps we use both?

By focusing on the history we can explore such things as different typogrpahy relevant to the time period or we can use materials/found objects common to the time period.

Let me know what you think.

Also of course this would all relate back to our Images as Type but narrow our scope which would still be broad enough to fill alot of material

anyways thats my 2 cents hopefully makes sense

Online Publication brief (Chris)

Hi all,

There’s a lot of interesting stuff going on here,

For my idea for brief (due today at 12pm) i was thinking as running with our idea of looking into 3D typography, which seams to be very prevalent in contemporary typography we could look into it and have much area of material to explore as

>history of typography (as a general precedent) that looks out how trends emerged in the past into now... also remember our use of letter blocks in early stages the blocks are very 3D items a link here we can explore?

>technology (advances) influence on typography

>Contemporary trends how 3D typography is used

>workflows of production... ie concept to final product.. how do different designers (including us and eg’s we come up with) produce their 3D typographic works... sketching, AutoCAD, illustrator, photoshop, zrender, sketchup etc??? It would be an interesting research to explore, and can also apply it to each of our own works for this project as i’m sure we will have variations on how we produce our 3D designs??

Anyways let me know what ppl think?

will check back in and get involved with our voting and have a look at everyones ideas when there up for brief

Images as Type

These examples provide a different interpretation where they use images as type.

Typography as Images/ Sculptures

Here's a link to some cool perspective typography for a car park.

http://blog.cleancutmedia.com/art-design/creativity-distorted-typography

And another link for sculpture created out of letters

http://blog.parachutefonts.com/?p=891


Can't really seem to find any academic research (we were supposed to do that right..?) about this kind of stuff. I'll keep looking though.

RESEARCH INTO BRIEF

Hello Team!

GREAT TO SEE EVERYONE IS PUT IN SOME RESEARCH!

Now, lets move forward to transform these great researches into possible briefs for our individual input.

I think many of you have researched into the physical nature of type, whether it will be environmental or as an object, many of you have looked into how type can be transformed into a 3D form, becoming something that is tactile.

From Susanna Lee's research on environmental typography, where the designer has made a typographic installation to be able in delivering his message of space, time and signs through the public, having to be expressive as possible, he designed a multifuntion piece of typographic furniture in the public spaces where people can gather around to communicate.

From that... a possible brief could be that... to create an typographic imagery based on an environmental factor of Sydney that will reflect a certain aspect of this great city.

let me know people... and remember! KEEP ON POSTING!

Matt

Examples of type as image

Type as sculptures

Hey here are a couple of examples and ideas I really like..

I love the idea of using typography as sculpture.

This is my favourite piece. It's a sculpture by Richard J. Evans called "Definitive touch" This is an installation piece by Sebastian Lemm

This is a glass sculpture by Oskar Wrango

This is piece created with 200 square section wooden dowels by Andy Mangold.
These are created by a paper cut artist called Aoyama Hina.

I also like the idea of using letters to form images

examples

here's a link with a couple mad typographic artworks

http://www.designflavr.com/resources/21-Inspirational-Typography-Artworks--from-DeviantArt-i116/

research topic- typography as art or imagery

Classifying typography as a piece of art or an imagery.

when typography becomes a form of art, imagery and design. it can function, express and become visible!! [typoase sans] installation for public spacebolzano, 2007 by Dominik Schwarz is one example I found that can be seen as challenging the traditional views of the purpose of typography as typography collaborates to furniture design within space and time.

This designer has made a typographic installation to be able in delivering his message of space, time and signs through the public, having to be expressive as possible, he designed a multifuntion piece of typographic furniture in the public spaces where people can gather around to communicate.

Article: http://www.designboom.com/weblog/cat/8/view/4203/typoase-public-seating-by-dominik-schwarz.html

Dominik Schwarz : http://dominikschwarz.eu/index.php?/typoase/

Another example from Dominik Schwarz is his graphics and poster work.
50th anniversary helvetica poster, bolzano 2007.

Link http://dominikschwarz.eu/index.php?/graphics/
Using type to express imagery->

Expressive Imagery on type logo! - Oryx Multimedia

Link: http://bisonart.co.za/frameset.html

When type meets surrealism!
Surrealistic Illustrations with typography - expressing typography as a form of art and imagery.
Link : http://www.martacerda.com/

NEW TYPEFACE

Hello everyone,

I made this typeface today at work. please have a look and let me know what you think of it!

matt

FONT BATTLE: ARIAL vs. HELVETICA

SEE THE DIFFERENCES FOR YOUSELF!

hallo!

PAGE SIZE is

440 x 280 mm

This is a "double spread", although most likely we won't treat it as though it will be printed. Use this size as a guide for your own typographic images, however if yours is a little shorter or less wide, thats OK. Try and keep similar proportions though; it will just make things a lot easier when the time comes to dropping everyone's work into the magazine layouts.

lizzie

our very own email

Guess wat guys..we have our very own EMAIL account !!!!
It's fontsforimage@gmail.com so if anyone wants to contact people via our group email cuz it's much more formal, then contact one of us from the production team or matt for the password

Folded Letter Forms

This is an example by Daniella Spinat of letterforms that have been created from folded paper. I think they present a nice elegant simplicity in their execution and in a way create a fragility.

Number Scarf

This is a wearable piece I came across by Little Factory. It's a nice example of type as an object/wearable and presents a different functionality of type. It almost reminds me of lace through the way it's pieced together.

& more; Cargo Collective

sorry, I'm going a little example-crazy, but I found so many good things.

these are various projects by various studios & designers on Cargo Collective. Go have a look (search typography or something), there is a tonne of amazing work.

more things.

Here's a project called “Ice Type”. Sharon Oiga, a professor at the University of Illinois Chicago has used ice and egg dye to create letterforms on watercolor paper. Elapsed exposure to room temperature conditions determines the weight of the letterforms. The weight names are recorded in seconds, such as 30 seconds, 60 seconds and 120 seconds - so a weight of 120 seconds would be a more melted and fluid letterform, in comparison to the 30 sec weight.

Here's another pretty one I found on flickr, by Sarah France. These are little boxes constructed from photographic negatives & acetate, photographed. I wasn't sure whether it said bob, bos or boz, but I just figured out it says box. yes.



and finally, some stunning work by Sugarfree Studios; click to see them bigger, I like.

T Magazine

I found this somewhere just then; this is essentially a collection of some of the best covers of the Sunday edition of The New York Times Magazine (T Magazine) It's published fourteen times a year, and each cover features creative interpretations of the Fraktur (a famous german typeface) "T" by various artists and designers - the magazine gives the artists “as little guidance as possible”. There's a retrospective online gallery highlighting some of the best covers. A behind-the-scenes look at the creation of Marc André Robinson’s T is available at the T Magazine blog “The Moment”.









I think its a great example of type as an image; and how each different treatment affects how you interpret the letter.